Introduction
Google reviews are trust multipliers. When you bring them onto your site, they don’t just improve credibility — they boost conversions and SEO visibility.
But here’s the catch: the way you embed reviews matters. Some methods are quick but clunky, others are flexible but heavy. The smartest businesses today use widgets that automate and optimize everything.
In this guide, you’ll see the 3 main approaches and why modern widgets (like ShowAllReviews) are usually the winning choice.
Option 1 — Manual Embed (the old way)
Google lets you generate an embed snippet for individual reviews:
- Find the review in your Business Profile.
- Click share → “Embed review.”
- Copy the iframe code to your site.
Manual embed works, but…
- ✅ Quick & free for 1–2 reviews.
- ❌ Painful to maintain — every new review means editing code again.
- ❌ Inconsistent design — multiple iframes break your layout.
- ❌ No auto-updates — reviews go stale fast.
Takeaway: Fine for hobby projects, but not scalable for a business.
Option 2 — WordPress Plugins
Plugins like WP Business Reviews or Widget for Google Reviews add more features:
- Pull reviews automatically.
- Let you choose layouts (carousel, grid).
- Offer some styling control.
But there are downsides:
- They add extra load time and can slow your site.
- Free tiers often cap the number of reviews.
- Updates sometimes break compatibility.
Takeaway: Better than manual, but you trade speed and reliability.
Option 3 — Review Widgets (the modern way)
This is where dedicated solutions like ShowAllReviews shine. Instead of juggling iframes or bloated plugins, you install one lightweight widget:
- Auto-syncs with Google reviews (and Facebook, Trustpilot, more).
- Customizable layouts — wall, carousel, ticker — match your brand.
- Conversion-focused placement — reviews show up where trust matters: pricing pages, CTAs, checkout.
- SEO-friendly & fast — built for performance, not bloat.
- No code headaches — anyone can set it up in minutes.
Why widgets win
Unlike manual embeds or plugins, widgets like ShowAllReviews are designed to save you time, boost conversions, and keep your site fast.
You focus on running your business — the widget takes care of keeping reviews fresh and persuasive.
Best Practices for Embedding
No matter which method you choose, follow these guidelines:
- Place reviews next to decision points (pricing tables, sign-up buttons).
- Show recent reviews to prove freshness.
- Limit to 3–5 visible reviews, with a “See all” option.
- Respond regularly to reviews — engagement signals trust.
Pro tip: ShowAllReviews automates most of these best practices for you.
Conclusion
Embedding Google reviews isn’t just a design choice — it’s a trust lever.
Manual code works in a pinch. Plugins help, but come with trade-offs. The businesses that win are those who showcase fresh, authentic reviews with no effort — and that’s exactly what ShowAllReviews was built for.
👉 Next step: Try ShowAllReviews free and see how much easier it is to turn reviews into conversions.
